Brand Identity Refresh
Comprehensive brand refresh including logo, color palette, typography, and brand guidelines.
Project Details
- Client
- Tech Startup
- Timeline
- 8 weeks
- Team
- 3 specialists
- Services
- Brand Strategy
- Logo Design
- Visual Identity
- Brand Guidelines
- Marketing Collateral
- Technologies
- Adobe Creative SuiteFigmaBrand Strategy Framework
Overview
A growing tech startup approached us for a complete brand refresh as they prepared for their Series B funding round. Their existing brand identity no longer reflected their evolved product offering and market position.
Challenge
The challenge was to create a brand identity that would position the company as innovative and trustworthy while maintaining some connection to their original brand to preserve recognition among existing customers.
Solution
We conducted extensive market research and stakeholder interviews to develop a comprehensive brand strategy. This informed our design process, resulting in a refreshed visual identity that balanced innovation with reliability.
Results
The new brand identity was successfully implemented across all touchpoints. The client reported increased engagement from investors during their funding round, and customer surveys indicated a 40% improvement in brand perception metrics.
Project Gallery
"The brand refresh perfectly captured our evolution as a company. It's modern and professional while still feeling approachable to our users. We've received countless compliments from clients, partners, and investors."
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