E-commerce Platform Redesign
Complete overhaul of the online shopping experience with focus on mobile responsiveness and conversion optimization.
Project Details
- Client
- Fashion Retailer
- Timeline
- 12 weeks
- Team
- 5 specialists
- Services
- UX/UI Design
- Frontend Development
- Backend Development
- CMS Integration
- Performance Optimization
- Technologies
- ReactNext.jsTailwind CSSNode.jsPostgreSQL
Overview
Our client, a leading fashion retailer, needed to modernize their e-commerce platform to meet the expectations of today's mobile-first shoppers. The existing site was outdated, difficult to navigate on mobile devices, and had a high cart abandonment rate.
Challenge
The main challenges included creating a responsive design that would work seamlessly across all devices, improving the checkout process to reduce abandonment, and implementing a robust product filtering system without sacrificing performance.
Solution
We developed a custom e-commerce solution built on a modern tech stack that prioritized mobile experience. The redesign included a streamlined checkout process, advanced filtering capabilities, and personalized product recommendations.
Results
The new platform resulted in a 35% increase in mobile conversions, a 28% reduction in cart abandonment, and a 42% increase in average session duration. The client also reported a significant improvement in their ability to manage products and promotions through the custom CMS we developed.
Project Gallery
"The team delivered beyond our expectations. Not only did they create a beautiful, functional website, but they also provided valuable insights that helped us improve our overall digital strategy."
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